Majid Al Futtaim Launches AI Powered Carrefour City+; The Region’s First Check-Out Free Store

Carrefour City+ The Region’s First Check-Out Free Store

Opened today in Mall of the Emirates, the new convenience store provides a fast, seamless and contactless experience using cutting-edge, artificial intelligence technology

  • Carrefour City+ offers customers fast, seamless and contactless shopping experience
  • From start to finish, the new store explores a holistic approach to Artificial Intelligence
  • Customers simply pick their products and walk-out with no staff interaction or checkout

DUBAI, United Arab Emirates, Sept. 07, 2021 (GLOBE NEWSWIRE) — Majid Al Futtaim – the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia – is setting new precedents for retail with the launch of the region’s first check-out free store, Carrefour City+. Opened today in Mall of the Emirates, the new convenience store provides a fast, seamless and contactless experience using cutting-edge, artificial intelligence technology. Customers use their phones to access the store, pick their desired items and simply walk out without having to queue and pay at the cash register.

Carrefour City+ The Region’s First Check-Out Free Store

Opened today in Mall of the Emirates, the new convenience store provides a fast, seamless and contactless experience using cutting-edge, artificial intelligence technology

Carrefour City+ was inaugurated by H.E Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications along with Alain Bejjani, Chief Executive Officer of Majid Al Futtaim Holding and Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail.

Store access and shopping payment is enabled via the current MAF Carrefour App. Once inside Carrefour City+, every item picked up by customers will then be automatically added to a digital shopping basket and the purchase will be completed by simply walking out. Not only is the shopping journey faster, but also completely contactless, with no store staff interaction necessary.

“Carrefour City+ has been designed to make life easier by using technology to remove friction and enhance the retail experience,” revealed Hani Weiss, Chief Executive Officer at Majid Al Futtaim Retail. “The store represents a huge leap forwards for retail in the UAE and region as Carrefour continues to innovate to meet the needs of the present whilst anticipating future shopping trends.”

A first for Carrefour worldwide, City+ deploys artificial intelligence and state of the art technology to identify thousands of products with pinpoint accuracy, improving inventory management and simplifying shopping for customers. Carrefour City+ stocks over 1,300 items including snacks, beverages, packaged food and food-to-go meals as well as basic essentials. It can easily be found near the entrance of the Mall of the Emirates Metro Station link for anyone wishing to try the world’s most advanced, ‘simply walk out’ shopping technology.

Carrefour City+ is a prime example of the role of the private sector in supporting the UAE’s Fourth Industrial Revolution Strategy to become a leading global hub and an open lab for the Fourth Industrial revolution’s application. It is also in line with the UAE Artificial Intelligence Strategy that aims to make the UAE the first in the field of AI investments and applications in various sectors. Having established a reputation for innovation, modernity and technology, this retail revelation from Majid Al Futtaim contributes to the UAE’s transformation into an international technology hub as the government takes concrete steps towards establishing a strong, digitally enabled economy.

Media Contact:

Mina Kiwan – Media Relations
E: mina.kiwan@ogilvy.com
D. +971 (0) 4 305 0325
M. +971 (0) 55 2426806

Raed Matarbazi – Communications Manager
Carrefour UAE
E: RMatarbazi@mafcarrefour.com
M. M +971 (0) 56 417 9771

About Carrefour

Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 375 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.

Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

www.majidalfuttaim.com

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Intelex Is Making Moves to Further the Global Expansion of its Innovative ESG and Global Environmental Solutions

Sustainability Hero of the Year Michael Tuohy appointed as Intelex VP of Environment and Sustainability and Steven Lavoie named Senior Product Manager of Environment

Toronto, Sept. 07, 2021 (GLOBE NEWSWIRE) — TORONTO, CANADA – September 7, 2021 – Intelex Technologies, ULC, a leading global provider of cloud-based Environmental, Health, Safety and Quality (EHSQ) management software, today announced the appointments of Michael Tuohy as its new Vice President of Environment and Sustainability and Steven Lavoie as its Senior Product Manager of Environment to drive rapid innovation within the environmental and sustainability sectors.

The Business Intelligence Group has also announced today that not only was Tuohy named its Sustainability Hero of the Year in its 2021 Sustainability Awards program, Intelex’s ESG Management Suite won product of the year. The Sustainability Awards honor those who have made sustainability an integral part of their business practice and who use their role to make a meaningful impact on the environment. Organizations of all sizes submitted nominations to reward team members and gain exposure for their organizations, their initiatives and the exemplary accomplishments of their leaders as they work to improve our environment for future generations.

“We are so proud to reward and recognize all of our winners and finalists, as they provide the leadership and vision needed to protect our environment,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group.

With over a decade of diverse technology and industry experience, Tuohy will now oversee the strategic development and delivery of Intelex’s global environmental compliance and ESG solution suite. By significantly expanding capabilities and team size, Tuohy is helping to boost Intelex’s ESG profile and increasing the ability of Intelex’s solutions to meet and exceed the needs of today’s global market. With global regulators and financiers using ESG as a gauge for risk, and the industry seeing a drastic shift in focus rarely seen before, Intelex is uniquely positioned to guide its clients through the complex landscape so they can become the leading companies of the future.

“Intelex is a company that not only says it values ESG, but truly believes in the importance of it and takes actions that genuinely help our clients have positive global impacts,” said Tuohy. “It is an honor to be stepping into the role of Vice President of Environment and Sustainability, where I can continue to grow our innovative team that designs, builds and delivers the leading ESG Management Software solution.”

Steven Lavoie, who has been at Intelex for nine years, has a background in energy and the environment, including field work as an onsite geologist for oil and gas, stack testing for mining, refineries, waste and water treatment.

Lavoie has a deep and thorough understanding of the energy industry and its ESG concerns and will drive product innovation and investments in technologies and talent around environmental compliance and sustainability.

“Transitioning into the role of Senior Product Manager of Environment could not be any more exciting than it is now. With today’s fast-paced world, immediate and effective actions within the ESG field are what we need now more than ever, and I could not be more thrilled to be as involved in the process as I am” said Lavoie. “Working at Intelex, with other like-minded people who collaboratively have the same end goal of delivering out-of-the-box, efficient and effective ESG solutions, is an honor.”

Intelex Technologies, ULC is a global leader in environmental, health, safety and quality (EHSQ) management software. Since 1992, Intelex employees across the globe have been committed to innovating and enabling organizations to send their employees home safely every day, leaving behind a more sustainable world to the generations that follow, and manage quality so that only the safest and highest quality products make it to market.

Intelex’s scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g. ISO 9001, ISO 14001, ISO 45001) and OSHAS 18001) and regulatory requirements. Almost 1,400 customers in 195 countries trust Intelex to power their EHSQ initiatives.

Headquartered in Toronto with regional offices and employees around the world, Intelex became an Industrial Scientific company in 2019. In 2020, Intelex acquired ehsAI, provider of a SaaS-based next-wave compliance automation solution that leverages artificial intelligence and machine learning algorithms. For more information about Intelex, visit www.intelex.com.

Attachment


Sandy Smith
Intelex Technologies
2163750484
Sandy.Smith@intelex.com

INVNT GROUP® to launch bzar – Xperience Shopping™ An “always on” 24/7/365 global, immersive metaverse connecting brands, consumers, experiences, content, and creators through gamification

New York, NY, Sept. 07, 2021 (GLOBE NEWSWIRE) — Launching this November, bzar is a patent pending, disruptive, immersive, metaverse leveraging Epic Games’ Unreal Engine, the most powerful real-time 3D creation tool, and partnering with SURREAL Events, a leading developer of multiplayer virtual experiences in Unreal. With multiplayer capabilities and gamified elements blended with virtual retail experiences or “brand worlds”, bzar offers brand safe environments, fosters brand love, and creates instantaneous transaction results.

Heavily rooted in entertainment, gaming, and celebrity brand sectors – allowing members to play and shop, providing an engaging shorthand between the influencer to consumer check out – bzar is a new paradigm for shareable, fun, and exciting shopping experiences.

bzar, pioneered by Scott Cullather, Co-founder and CEO of [INVNT GROUP] and Founder and CEO of bzar, will launch with a select group of brands that will debut their “brand worlds” in the bzar metaverse. bzar stands for a world which holds no limitations to creativity, love, inclusivity, fun, excitement, and the desire to connect with each other. Unbound by the restrictions of physical space, time, and distance, bzar invites modern brands to create their own brand worlds, and to tell their stories with imagination establishing an emotional connection between their brand and their most important consumers – Millennials and Gen Z.

Members create custom avatars equipped to discover, play, try on, and shop exclusive digital and physical products. Along with the ability to attend interactive live performances with virtually anyone in the entire bzar metaverse.

“We have been developing the bzar metaverse for over 18 months. When Mark Zuckerberg joins the narrative, you know you are onto something big. Our ideas of community start with people. Modern global consumers and brands want more than four walls and to scroll endlessly over flat boring images of products – which is what today’s brick and mortar, e-comm and omni-channel platforms offer.  Today, consumers and brands demand experience and innovation. bzar reimagines retail and experiential spaces in unimaginable virtual worlds, that help power modern, world-class brands. By bringing all those communities together, we hope to build the most powerful and exciting collective of brands, culture-shakers and makers on the planet.”  Scott Cullather, Founder and CEO, bzar

bzar speaks to a conscious consumer – they are authenticity focused and seek to be part of a community of firsts. Community is not created by bzar, it meets at bzar – empowering the audience to create the community and the culture.

bzar powers brands who seek to cultivate communities of the future.

For more on bzar – Xperience Shopping please visit: www.bzar.com

About INVNT GROUP

[INVNT GROUP] was established in 2020 with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Dubai, London, Singapore, Sydney, Stockholm, and Detroit; headed up by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; branded content studio and content marketing agency, HEVĒ; collegiate events and experiences, INVNT Higher Education, and INVNT, the founding live brandstory telling agency. For more information about [INVNT GROUP], visit: www.invntgroup.com.

About SURREAL

SURREAL is a first-of-its-kind virtual event platform enabling audiences across industries to connect, collaborate and celebrate in entirely new ways. Web-based, hosted in the Cloud and pixel-streamed to participants, SURREAL provides a “digital twin” to physical events and experiences—bridging the possible and impossible in any virtual environment imaginable. Designed to be social-first, gamelike and avatar-based, SURREAL inspires organic meetings and real-world “collisions” in a variety of spaces and with intuitive tools that make it easy to converse and connect with colleagues. Visit www.surrealevents.com for more information.

Attachment


Jhonathan Mendez de Leon
 [INVNT GROUP]™
jmendezdeleon@invnt.com

چین د سمندری تہذیب لټون: دستاویزی فلم “ریټرن ټو زائی تون” نیشنل جیوګرافک باندی وګوری۔

 کوانژو، چین، 7 ستمبر، 2021 / پی آر نیوزوائر / – دستاویزی فلم “ریټرن ټو زائی تون”   4 ستمبر نه به په نیشنل جیوګرافک باندی نشر کیږی ، د دنیا 170 ملکونو او په علاقو کښې به 43 ژبو کښې نشر کیږی، په نژدی وخت کښې یونیسکو د عالمی ثقافتی ورثه فہرست کښې شامل کړے دے چیرته چی ورلډ ہیریټیج د کمیټی 44 مې غونډی په ذریعه “سونګ یوآن په چین کښې د دنیا ایمپوریم” په طور باندی شامل کړے دے۔  دا دستاویزی فلم کوانژو ریډیو او ټی وی اسټیشن او فوجیان اسټریس ټی وی مشترکہ طور باندی تیار کړے دے۔

د عالمی ثقافتی ورثہ په فہرست کښې د کوانژو کامیاب کتبه روان وخت کښې د مشرقی سمندری شاہراہ ریشم یو تاریخی کامیابی دا ، دا د انسانیت  یو اجتماعی یادداشت او مشترکہ دولت ګنړلی شی, د غونډی دنیا خلک د له پیژنی او د له  قیمتی جوړوی۔ د دستاویزی فلم “رائیټ ټو زائی تون” آغاز د پخوانی زمانے کښې کوانژو نوم سره کیږی ، او د موجودہ زمانے اواز او نقطہ نظر په طور د زئی تون ماضی او حال سره سره د تاریخی روابط وضاحت کوی۔https://mma.prnewswire.com/media/1608947/1.jpg

د عالمی سمندری تجارتی مرکز  بندرګاہ او د یونیسکو اړخ نه تسلیم شدہ میری ټائم د سلک روډ واحد نقطہ آغاز په طور باندی، کوانزو یو وړوکې د کبان نیولو کلی سره سره د یو خوشحال کلیدی بندرګاہ د ښار په طور باندی څنګه را اوچت شو؟ اوږد او د لری عالمی سمندری تجارت څنګه  د عالمی معاشرے او ثقافت تنوع له مربوط کوی ، او ثقافتی خوشحالی له یو حقیقت څنګه جوړوی- د ده شاته تاریخی محرک قوتونه او د وراثت جین څه دی؟

ډاکیومنټری “ریټرن ټو زائی تون” کښې د سوالاتو جوابات ورکولو کوشش شوی دے چی کوم د 90 منټونو 2 اقساطو باندی مشتمل دے۔  دا جیکب ډی انکونا د مشرقی سفر جریدے “دی سټی آف لائټ” سره چین سمندری تہذیب د مشرقی خصوصیات او اثر و رسوخ له عالمی نقطہ نظر سره وضاحت کوی ، او په زړه پوري ، زړور ، هرکلي کونکي او متنوع خلک وپیژني چې سمندر ته زیږیدلي.

دستاویزی فلم تقریبا څلور کالو پوری تیار کړی او پالش کړی دے چی د دستاویزی فلم د سختو او درست تاریخی حقائقو له یقینی جوړ کړی شی ځکه یو نوے تناظر پیش شوے دے ۔  پروډکشن عملے د کوانژو په باره کښې تاریخی دستاویزات جمع کولو د پاره 20 نه زیات ملکونو او علاقو سفر وکړو ، سره د چرچ ورژن “دی ریولز آف مارکو پولو” ، مطالعہ او موازنے د پاره  “دی سټی آف لائټ” لومړے پرنټ دے۔

په د بنیاد باندی عملے د چینی اکیډمی آف سوشل سائنسز او  چین د قومی عجائب خانو متعدد معروف ماہرینو انټرویو وکړو چی په طویل تاریخ کښې سول میری ټائم ایکسچینج سرګرمیانو اہمیت واضح کړی شی او روایتی علم مات کړی شی۔  فلم جوړونکی ټیم کوانژو سره خپل نظرونه زیاتولو او جسمانی شواہد او د عصری قصو لټون د پاره په لاره کښې د اہم واقعاتو نوډس پیروی کوی، کوم په وجه کوانژو سره یو کثیر جہتی علمی نظام جوړ کړے دے۔

ډاکیومنټری نه دا فائدہ اوچتوی چی د انسانیت جذبے ، لوک دستکاری له قدیم معاشرے سره وراثت او ترقی ، جدت او د سالمیت تصویر کشی وکړی شی۔  د زئی تون پخوانی بندرګاه څه زمانے کښې د مشرق ټولو نه لویه بندرګاہ وا، او د ده ارتقا نن هم خلکو د پاره لامحدود الہامات زیاتولے شی۔

دستاویزی فلم په بارے کښې مزید معلومات دپاره مهربانی وکړی  www.docuchina.cn

وګوری۔

تصویر: https://mma.prnewswire.com/media/1608947/1.jpg

 

‫چین کی سمندری تہذیب کی تلاش: دستاویزی فلم “زائی تون کی جانب واپسی” نیشنل جیوگرافک پر دیکھیں

کوانژو، چین، 7ستمبر 2021 /پی آر نیوز وائر/ — دستاویزی فلم ” زائی تون کی جانب واپسی ” نیشنل جیوگرافک پر 4 ستمبر سے نشر ہو رہی ہے جو 43 زبانوں میں دنیا بھر کے 170 ممالک اور علاقوں میں نشر کی جا رہی ہے، جس میں کوانژو کی کہانی کا انکشاف کیا گیا ہے، جسے حال ہی میں عالمی ورثہ کمیٹی کے 44 ویں اجلاس کے ذریعے یونیسکو کی عالمی ورثہ فہرست میں ’’ایمپوریئم آف دی ورلڈ ان سانگ ۔ یوان چائنا‘‘ کے طور پر شامل کیا گیا ہے۔ اس دستاویزی فلم کو کوانژو ریڈیو اور ٹی وی اسٹیشن اور فوجیان اسٹریٹس ٹی وی نے مشترکہ طور پر تیار کیا ہے۔

عالمی ورثہ کی فہرست میں کوانژو کا کامیاب کتبہ اس وقت کی ایسٹرن میری ٹائم سلک روڈ کے تاریخی کارنامے کی علامت ہے، اسے بنی نوع انسان کی ایک اجتماعی یاد اور مشترکہ دولت تصور کیا جاتا ہے جسے دنیا بھر کے لوگ تسلیم اور قدر کرتے ہیں۔ دستاویزی فلم ” زائی تون کی جانب واپسی ” قدیم دور میں کوانژو کے نام سے شروع ہوتی ہے اور زائی تون کے ماضی اور حال کے ساتھ ساتھ تاریخی روابط کے بارے میں تفصیل سے بتانے کے لئے موجودہ دور کی آواز اور نقطہ نظر کی وضاحت کرتا ہے۔https://mma.prnewswire.com/media/1608947/1.jpg

عالمی سمندری تجارتی مرکز بندرگاہ اور یونیسکو کی طرف سے تسلیم شدہ میری ٹائم سلک روڈ کے واحد نقطہ آغاز کی ایک شاندار مثال کے طور پر، کوانژو ماہی گیری کے ایک چھوٹے سے گاؤں سے ایک خوشحال اہم بندرگاہ جیسے شہر میں کیسے ابھرا؟ طویل فاصلے کی عالمی سمندری تجارت نے عالمی معاشرے اور ثقافت کے تنوع کو کس طرح مربوط کیا اور ماورائے ثقافتی خوشحالی کو حقیقت میں کیسے تبدیل کیا- اس کے پیچھے تاریخی محرک قوتیں اور وراثت کے جین کیا ہیں؟

دستاویزی فلم “زائی تون کی جانب واپسی” میں مجموعی طور پر ٩٠ منٹ کی دو اقساط کے ذریعے تمام سوالات کے جوابات دینے کی کوشش کی گئی ہے ۔ یہ جیکب ڈی انکونا کے اورینٹل بحری سفر کے جریدے “روشنی کا شہر” کے ساتھ چین کی سمندری تہذیب کی مشرقی خصوصیات اور اثر و رسوخ کو عالمی نقطہ نظر سے ڈی کوڈ کرنے اور سمندر میں پیدا ہونے والے مہم جو، بہادر، خوش آمدید اور متنوع لوگوں کو جاننے کے لیئے رہنمائی فراہم کرتا ہے۔

دستاویزی فلم کو تقریبا چار سال میں پروڈیوس اور پالش کیا گیا ہے تاکہ دستاویزی فلم کے سخت اور درست تاریخی حقائق کو یقینی بنایا جاسکے جبکہ اس میں کچھ موجودہ نقطہ نظر کو بھی پیش کیا گیا ہے۔ پروڈکشن عملے نے کوانژو کے بارے میں تاریخی دستاویزات اکٹھا کرنے کے لئے 20 سے زائد ممالک اور علاقوں کا دورہ کیا، جس میں “مارکو پولو کا سفر” کا چرچ ورژن بھی شامل ہے، جو مطالعے اور موازنے کے لئے “روشنی کا شہر” کا پہلا پرنٹ ہے۔

اس بنیاد پر عملے نے چینی اکیڈمی آف سوشل سائنسز اور نیشنل میوزیم آف چائنا کے متعدد معروف ماہرین کا انٹرویو کیا تاکہ طویل تاریخ میں سول میری ٹائم ایکسچینج  کی سرگرمیوں کی اہمیت کو واضح کیا جاسکے اور روایتی معلومات سے ہٹ کر کچھ نیا کیا جاسکے۔ فلمبندی کرنے والی ٹیم نے کوانژو سے اپنی نظریں وسیع کیں اور جسمانی شواہد اور عصری کہانیوں کا سراغ لگانے کے لئے راستے میں اہم واقعات کے نوڈز کی پیروی کی اور کوانژو کے ساتھ ایک کثیر جہتی علمی نظام کی تعمیر کی۔

دستاویزی فلم کے زریعے انسانی جذبے کے برعکس لوک کاریگری کو قدیم معاشرے کے ساتھ وراثت اور ترقی، اختراع اور دیانت داری کی تصویر کشی کی گئی ہے ۔ زائی تون کی قدیم بندرگاہ کبھی مشرق کی سب سے بڑی بندرگاہ تھی اور اس کا ارتقا آج کے لوگوں کے لیے لامحدود ترغیبات کو بھڑکا سکتا ہے۔

ستاویزی فلم کے بارے میں مزید معلومات کے لیے براہ کرم وزٹ کریں , www.docuchina.cn

Exploring China’s Ocean Civilization: Documentary “Return to Zai Tun” is on National Geographic

QUANZHOU, China, Sept. 7, 2021 /PRNewswire/ — Documentary film “Return to Zai Tun” is airing on National Geographic starting from September 4, broadcasting to 170 countries and regions worldwide in 43 languages, to reveal the story of Quanzhou, where has been included among UNESCO World Heritage List through the 44th session of the World Heritage Committee as ” Emporium of the World in Song-Yuan China” lately. The documentary was jointly produced by Quanzhou Radio and TV Station and Fujian Straits TV.

Quanzhou’s successful inscription on the World Heritage List marks a historical achievement of the then Eastern Maritime Silk Road, it’s regarded as a collective memory and common wealth of mankind that’s recognized and treasured by people worldwide. The documentary “Return to Zai Tun” starts with Quanzhou’s naming in ancient time, and takes the voice and perspective of present tense to elaborate on Zai Tun’s past and present as well as the historical connections.

As an outstanding example of world marine trade center port and the only starting point of the Maritime Silk Road recognized by UNESCO, how did Quanzhou emerge from a small fishing village to a prosperous key seaport city? How did the long-distance global ocean trade integrate the diversity of global society and culture, and how to make cross-cultural prosperity a reality – what are the historical driving forces and inheritance genes behind this?

The documentary “Return to Zai Tun” will take the chance to answer the questions through two episodes of 90 minutes in total. It leads with Jacob de Ancona’s oriental voyage journal “The City of Light” to decode the oriental features and influence of China’s marine civilization from a global perspective, and get to know the adventurous, brave, welcoming and diverse people who were born to the sea.

The documentary was produced and polished for nearly four years to ensure the rigorous and accurate historical facts of the documentary while presenting some fresh perspective. The production crew traveled to more than 20 countries and regions to collect historical documents about Quanzhou, including the church version of “The Travels of Marco Polo,” first print of “The City of Light” for study and comparison.

On this basis, the crew interviewed a number of leading experts from the Chinese Academy of Social Sciences and the National Museum of China to clarify the importance of civil maritime exchange activities in the long history and break through traditional knowledge. The filming team expanded their sights from Quanzhou and followed the nodes of important events along the route to trace physical evidence and contemporary stories, constructing a multi-dimensional cognitive system with Quanzhou as the fulcrum.

The documentary also takes this advantage to contrast the humanistic spirit, folk craftsmanship with the ancient society to draw the picture of inheritance and development, innovation and integrity. The ancient port of Zai Tun was once the largest port in the east, and its evolution can still ignite infinite inspirations to today’s people.

For more information about the Documentary, please visit www.docuchina.cn.