UP® IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY

– The change marks the first major overhaul in the brand’s visual identity system in over seven years, including its Zero Sugar variant, which has seen rapid growth thanks to its refreshingly good taste –

LONDON, Feb. 16, 2023 /PRNewswire/ — Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward.

7UP unveils new brand identity

As a first intervention, 7UP is introducing the new brand identity with the expression ‘New Get Up, Same 7UP’. The fresh visual identity system – which marks the first major overhaul in over seven years – represents a design that better captures the brand essence, in keeping with its international platform. The design maintains 7UP’s iconic signature green coloring, which the world knows and loves. With added zesty citrus tones, it brings a vibrant, uplifting new feel to the design while still showcasing the freshness of its unique taste. The new design will be visible on 7UP and 7UP Zero Sugar bottles and cans, and will be activated through a multi-touchpoint comedy-centric campaign across static, motion and digital assets starting March 2023.

7UP unveils new brand identity

Mauro Porcini, SVP & Chief Design Officer of PepsiCo, said: “UPliftment is a concept that resonates with people globally. Our new visual identity for 7UP was inspired first and foremost by the brand’s creation of moments of UPliftment throughout its history. The PepsiCo Design & Innovation Team created a bright and confident visual identity system that will echo across cultures, regions, and languages. The new 7UP features the brand’s signature punchy green, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy.

7UP unveils new brand identity

Comedy has the ability to instantly make people feel uplifted, which is why, to celebrate its vibrant new look and distinctively zesty taste, 7UP will embody the universal language of comedy to bring moments of UPliftment to people’s lives in unexpected ways. To strengthen the brand’s UPliftment positioning, it will roll out its first consumer engagement platform in Spring 2023 across all of its international activations, bringing unique experiences to people.

7UP unveils new brand identity

Eric Melis, Vice President Global Brand Marketing at PepsiCo, commented: “We’re excited to shine a light on our international positioning and reveal our visual identity system to the world. 7UP has always provided people with refreshing UPliftment through consumption and that’s why it feels like a natural fit for us to drive this narrative forward and center UPliftment within everything we do. With this announcement, we are also showing our commitment to grow our 7Up Zero Sugar range and accelerate the reduction of added sugar across the brand portfolio to meet our consumers demands and preferences. We’ve got one brand with two great product offerings, and we can’t wait for the world to see what else we have planned.”

7UP unveils new brand identity

As part of 7UP’s commitment to inspire people to make better choices, the brand is on a mission to reduce added sugars across its portfolio, helping them choose a balanced diet, without taste compromise. 7UP Zero Sugar is one of the fastest-growing beverages in the soft drinks category, delivering strong double-digit growth two years in a row. Having launched in seven new markets in the last 12 months, it is currently available in 76 markets around the world.

7UP’s new visual identity system will be rolled out worldwide from March 2023, in all markets starting with Bangladesh, China, Egypt, India, Ireland, Latin America, Pakistan, Saudi Arabia, UK, and all European markets*.

* 7UP is a trademark of PepsiCo for all international markets excluding the US

FOR MORE INFORMATION, CONTACT:
pepsicomediarelations@pepsico.com

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Video – https://mma.prnewswire.com/media/2004053/7UP_Gridshort.mp4
Video – https://mma.prnewswire.com/media/2004064/7up_Sizzle.mp4
Photo – https://mma.prnewswire.com/media/2004039/7up_Format_Overview.jpg
Photo – https://mma.prnewswire.com/media/2004054/7up_Merch.jpg
Photo – https://mma.prnewswire.com/media/2004055/7up_OOH_Billboard.jpg
Photo – https://mma.prnewswire.com/media/2003149/PepsiCo_7UP.jpg
Photo – https://mma.prnewswire.com/media/2004060/7up_Reg___Zero_Stubby_Cans.jpg
Photo – https://mma.prnewswire.com/media/2004061/7up_Repeating_Zero_Stubby_Cans.jpg

 

ADDYY, ADDDF EQUITY ALERT: ROSEN, GLOBAL INVESTOR COUNSEL, Encourages adidas AG Investors to Inquire About Securities Class Action Investigation – ADDYY, ADDDF

NEW YORK, Feb. 15, 2023 (GLOBE NEWSWIRE) —

WHY: Rosen Law Firm, a global investor rights law firm, announces an investigation of potential securities claims on behalf of shareholders of adidas AG (OTC: ADDYY, ADDDF) resulting from allegations that adidas may have issued materially misleading business information to the investing public.

SO WHAT: If you purchased Adidas securities you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement. The Rosen Law Firm is preparing a class action seeking recovery of investor losses.

WHAT TO DO NEXT: To join the prospective class action, go to https://rosenlegal.com/submit-form/?case_id=12204 or call Phillip Kim, Esq. toll-free at 866-767-3653 or email pkim@rosenlegal.com or cases@rosenlegal.com for information on the class action.

WHAT IS THIS ABOUT: On October 25, 2022, Adidas ended its lucrative business partnership with Kanye West (under which it sold shoes designed by West under the brand name “Yeezy”) as a result of his anti-Semitic rhetoric.

On November 27, 2022, The Wall Street Journal published an article entitled “Adidas Top Executives Discussed Risk of Staff’s ‘Direct Exposure’ to Kanye West Years Ago.” According to the article, as early as 2018, adidas executives discussed ending the business partnership with West as a result of his behavior. Reportedly adidas feared continuing the relationship with West, as they feared it could “blow up” at any moment. The article added that West made anti-Semitic statements in front of adidas staff, and that he told adidas staff that he was considering naming an album after Adolf Hitler.

On February 9, 2023 adidas announced that “while the company continues to review future options for the utilization of its Yeezy inventory, this guidance already accounts for the significant adverse impact from not selling the existing stock. This would lower revenues by around € 1.2 billion and operating profit by around € 500 million this year.” Further, “should the company irrevocably decide not to repurpose any of the existing Yeezy product going forward, this would result in the write-off of the existing Yeezy inventory and would lower the company’s operating profit by an additional € 500 million this year. In addition, adidas expects one-off costs of up to € 200 million in 2023. These costs are part of a strategic review the company is currently conducting aimed at reigniting profitable growth as of 2024. If all these effects were to materialize, the company would expect to report an operating loss of € 700 million in 2023.” adidas’ CEO stated, “[t]he numbers speak for themselves. We are currently not performing the way we should[.]”

As a result of these adverse disclosures the price of Adidas securities have fallen, damaging investors.

A class action lawsuit is being prepared by The Rosen Law Firm. Please go to https://rosenlegal.com/submit-form/?case_id=12204 or call Phillip Kim, Esq. toll-free at 866-767-3653 or email pkim@rosenlegal.com or cases@rosenlegal.com to join the prospective case.

WHY ROSEN LAW: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources, or any meaningful peer recognition. Many of these firms do not actually litigate securities class actions. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm has achieved the largest ever securities class action settlement against a Chinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered hundreds of millions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs’ Bar. Many of the firm’s attorneys have been recognized by Lawdragon and Super Lawyers.

Follow us for updates on LinkedIn: https://www.linkedin.com/company/the-rosen-law-firm, on Twitter: https://twitter.com/rosen_firm or on Facebook: https://www.facebook.com/rosenlawfirm/.

Attorney Advertising. Prior results do not guarantee a similar outcome.

Contact Information:

        Laurence Rosen, Esq.
Phillip Kim, Esq.
The Rosen Law Firm, P.A.
275 Madison Avenue, 40th Floor
New York, NY 10016
Tel: (212) 686-1060
Toll Free: (866) 767-3653
Fax: (212) 202-3827
lrosen@rosenlegal.com
pkim@rosenlegal.com
cases@rosenlegal.com
www.rosenlegal.com

GlobeNewswire Distribution ID 8750180

PM arrives in Ankara to express solidarity with quake-hit Turkiye

Prime Minister Muhammad Shehbaz Sharif reached Ankara on a two-day visit to Turkiye.

Turkish high officials received the Prime Minister at the airport.

Meanwhile in a Tweet, the Prime Minister said that he is leaving for Turkiye with a message of unwavering solidarity and support for Turkish brothers and sisters from the people and government of Pakistan.

He said true to the spirit of one nation living in two states, we consider their loss as ours.

The Prime Minister said natural disaster as earthquake in Turkiye and Syria are beyond the capacity of any single government to handle.

He said it is time the world should come forward and extend support to the suffering humanity.

Source: Radio Pakistan

Shazia terms peace, enabling environment vital for commercial activities

Minister for Poverty Alleviation and Social Safety Shazia Marri has said ensuring peace and enabling environment in the country is a prerequisite to augment commercial activities.

She was speaking at CEO Summit 'Turn around Pakistan: Reshaping The Future of Pakistan” in Islamabad on Thursday.

She said there is a need to build a narrative against disinformation being propagated against the country and the government needs to play the lead role in building a progressive narrative.

She said foreign investment is directly linked with the country’s security situation.

The minister said the Benazir Income Support Programme supported flood victims with a cash amount of 25,000 rupees per family and urged the business community to join hands with the BISP in supporting nine million deserving families.

Source: Radio Pakistan

Finance Minister expresses desire to cement Pak-UAE economic ties

Finance Minister Ishaq Dar has expressed the desire to strengthen the existing economic ties with the UAE to a next level.

Talking to Chief Executive Officer of International Holding Company Syed Basar Shueb in Abu Dhabi, he said Pakistan would welcome investment from the UAE. He explained various investment opportunities in Pakistan.

Ishaq Dar said Pakistan is pursuing various reforms for providing greater facilitation to investors and businessmen.

The Finance Minister assured the CEO of International Holding Company of maximum facilitation by Pakistan for Emirati investors.

Source: Radio Pakistan