May 16, 2024 – Business Observer

May 16, 2024

Innovating to Impact: Dentsu Unveils New Global Brand Proposition Drawing Upon 120 Year Heritage

Dentsu, Innovating to Impact

TOKYO, May 16, 2024 (GLOBE NEWSWIRE) — Dentsu, today announced the launch of its new global, client-facing, brand proposition, “Innovating to Impact”, marking a significant milestone in the company’s storied 120-year plus history. The new go-to-market brand encapsulates dentsu’s commitment to driving growth through innovation, leveraging the collective strengths of transformative creativity, media, data, and technology.

Created through a collaborative effort of many dentsu teams around the world, “Innovating to Impact” reflects dentsu’s dedication to delivering outcomes that not only drive business growth but also generate a positive effect on people, society and the world.

“Our new branding is a bold declaration of our unwavering commitment to innovate in pursuit of outcomes on behalf of our clients,” said Hiroshi Igarashi, President & Global CEO, dentsu. “At dentsu, we are not content with simply following trends; we aim to set them. ‘Innovating to Impact’ is our promise to our clients, our incredible people and the communities we serve, that we will continue to push the boundaries of what’s possible through experience and business transformation.”

The launch is the next stage in dentsu’s mid to long-term strategy and its positioning as an integrated growth and transformation partner to the world’s leading organizations. Dentsu brings the best of both worlds to clients: individual global leadership brands that can deliver deep expertise, and the ability to tie those services together to deliver a multiplier effect for clients as dentsu.

A Dentsu Creative team, headed by Riccardo Fregoso, Chief Creative Officer Dentsu Creative Italy, led development of the tagline “Innovating to Impact”, along with a new brand manifesto. The design look and feel of the new brand was produced by the multi-award winning Dentsu Inc. team in dentsu Japan, led by Executive Creative Director, Yoshihiro Yagi, one of Japan’s most internationally awarded, art-based creatives.

“For over 120 years, innovation has been a core tenet of dentsu’s offering; it is in our DNA and within the very culture of our teams around the world. Innovation for dentsu is both an open mindset as well as a systematic approach, helping clients approach their business transformation in new ways,” commented Jean Lin, Global President – Global Practices, dentsu. “Dentsu is truly unique in the market, sitting at the convergence of marketing, technology and consulting. When we combine innovation with a laser focus on driving outcomes, we bring together the best of our capabilities to deliver integrated growth for brands who want something different from the traditional model.”

Dentsu’s new brand will be further showcased at the Cannes Lions Festival in June 2024, with dentsu Beach House programming and design reflecting the principles and positioning of “Innovating to Impact”.

For more information about dentsu and the new GTM brand, please visit: Innovating to Impact

Team credits:

Dentsu Creative Italy

Riccardo Fregoso, Chief Creative Officer
Stefano Battistelli, Executive Creative Director
Francesco Epifani, Executive Creative Director
Cristiana Bregni, Art Director
Santiago Cancela, Copywriter

Dentsu Inc., Japan

Yoshihiro Yagi, Executive Creative Director
Tsubasa Adachi, Creative Director
Haruko Tsutsui, Creative Director
Hiroyuki Kato, Art Director
Natsuki Tomoda, Art Director
Miyuki Ito, Copywriter
Mariko Fukuoka, Copywriter
Shintaro Murakami, Digital Technologist

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:

www.dentsu.com
www.group.dentsu.com

Contact:

Matt Cross
Email: matt.cross@dentsu.com

A photo accompanying this announcement is available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/0b229c64-e587-4c92-80d2-8fb28b25ff1f

GlobeNewswire Distribution ID 1000951315

May 16, 2024

Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming API

The integration combines the powerful forces of the Snowflake Data Cloud and Tealium CDP to accelerate CX across the entire customer journey

San Diego, May 16, 2024 (GLOBE NEWSWIRE) — Tealium announced today that it is one of the first customer data platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe Streaming API, offering industry-leading customer data collection and activation capabilities. Tealium’s CDP, powered by Snowflake, streamlines the process of landing low latency customer behavior data into the Snowflake Data Cloud to power analytics, AI, and customer-360 initiatives, allowing enterprises to better serve and engage their customers.

“At the heart of any CX strategy, is your data. CDPs and cloud data platforms are powerful catalysts for managing, analyzing, and activating customer data successfully to achieve this. And although unique on their own, together, they become a powerful force. That’s why Tealium and Snowflake are truly better together, providing a centralized consented data hub combining the benefits of historical data, real-time behavior, and utmost flexibility,” says Bob Page, Chief Product Officer at Tealium.

Real-time access to customer data is crucial for organizations to stay competitive and deliver exceptional customer experiences. Tealium’s integration with the Snowpipe Streaming API enables businesses to capture, process, analyze, and activate data efficiently. This powerful combination allows organizations to unlock valuable insights, enhance personalization, and make data-driven decisions, ultimately driving growth and customer satisfaction.

The integration leverages the power of a real-time CDP coupled with Snowflake’s elastic performance engine to drive customer data capabilities, including:

Establish unified and actionable customer views to power real-time engagement, leveraging enhanced identity data in Snowflake
Fuel and activate AI initiatives across the entire data infrastructure
Minimize wasted time on data wrangling for more strategic and higher-quality insights
Reduce regulatory risk by enabling consented data collection and activation, honoring customer privacy preferences across the entire journey
Improve ROI and achieve business goals through enhanced measurement and data-driven decision making

“As third-party cookies phase out and privacy regulations intensify, the demand for secure, privacy-first, real-time data solutions has never been greater,” said Onil Gunawardana, Head of Product Management, Marketing Data Cloud, at Snowflake. “Tealium’s advanced CDP with consent management, integrated with Snowflake’s Snowpipe API, provides enterprises with immediate access to cleansed, high-quality, first-party data. This seamless connectivity not only speeds up data ingestion for AI and improves customer experiences, but also ensures that data usage remains compliant within Snowflake’s robust analytics environment, elevating customer data strategies with unmatched security and efficiency.”

The integration also equips teams with widened flexibility, allowing them to augment customer data with AI, fueling models with clean and consented data. With every business having an AI mandate, the biggest challenge being faced during initial adoption is access to AI-ready data. The Tealium and Snowflake integration enforces enhanced data quality and governance, which supports successful AI implementation across the enterprise.

Learn more about how Tealium and Snowflake are better together.

To keep up with the latest company news, visit Tealium’s Newsroom.

Join the Real-Time Revolution: Tealium is hosting its annual Digital Velocity conference in San Diego on June 10-12, 2024. Join industry leaders as they come together to discuss the latest innovations in customer data. On Tuesday, June 11, Patrick Crosby, Senior Alliance Manager for Technology Partners at Snowflake, will be speaking in a session on “Driving Growth through Data Integration: CDPs and the Snowflake Marketing Data Cloud in Concert.” Learn more and register here.

About Tealium

As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the Gartner® Magic Quadrant for Customer Data Platforms, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

Natalie Passarelli
Tealium Inc. 
3129650210
natalie.passarelli@tealium.com

GlobeNewswire Distribution ID 9118839

May 16, 2024

Braving the extreme: Deriv-sponsored Patagonian expedition Kahuna and its impact on climate science

Collecting snow samples for research

Two explorers collecting snow samples – Deriv Kahuna

Deriv’s CSR sponsorship programme supports the Kahuna team in collecting essential environmental data and improving global understanding of climate change.
In partnership with OSER and Cheer Up, the environmental expedition aims to uplift and educate young patients and students.

CYBERJAYA, Malaysia, May 16, 2024 (GLOBE NEWSWIRE) — As Deriv gears up to celebrate 25 years of innovation and responsibility, it proudly marks this milestone through a series of new initiatives that will have an impact in 2024 and beyond. The Kahuna sponsorship supports scientific research and community projects that provide educational value and inspire positive action towards protecting the environment.

Deriv recently sponsored the Kahuna team to carry out an environmental research expedition in Patagonia. The environmental expedition aimed to investigate the presence of microplastics and black carbon in the snow. These substances are critical indicators of environmental pollution that affect climate change.

The team partnered with the Argentinian Institute of Nivology, Glaciology, and Environmental Sciences and sought community outreach through collaborations with charitable organisations OSER and CheerUp (affiliated with CentraleSupelec).

The Kahuna team hiking with their heavy backpacks

Hikers with their backpacks – Deriv Kahuna

Seema Hallon, Chief Human Resources Officer of Deriv, shares, “The 25th anniversary is an opportunity for Deriv to recommit to the things that matter to us as an organisation. Investing our CSR efforts in meaningful projects such as the Kahuna expedition is our way of contributing to the efforts for a sustainable future for the planet and communities.”

The expedition began in mid-January in Puerto Murta, Chile, with a team consisting of Baptistin Coutance, Robin Villard, Thomas Jarrey, Vincent Lavrov, and Yvan Lazard.

The route took them across Lago General Carrera, through Rio Baker into the Pacific fjords, along the Campo De Hielo Continental, ascending Volcan Lautaro and Cerro Francisco Moreno, where bad weather conditions led to an early ending of the journey.

Robin Villard shares, “The expedition was a success. The samples collected are in good condition and are scheduled for analysis in May and July. By the end of the summer, we should have results on the presence of microplastics in the ice field below. That’s a huge success.

“Our scientific research aimed to collect snow samples for analysis to determine the level of microplastics. Simply put, the samples will be examined under a microscope in the lab to see if there is significant pollution from microplastics in the snow.”

Expedition outcomes:

Research impact: The Kahuna team successfully collected and analysed samples from the region, providing valuable data for ongoing climate studies.
Community impact: Through real-time updates and subsequent presentations, the environmental expedition will provide educational and motivational experiences to young cancer patients and underprivileged students once their documentary film is ready.

The expedition faced challenges — adverse weather conditions and dangerous terrain, but could complete their research objectives effectively.

Two-day event organized in CMH Peshawar to mark Int’l Nurses Day

A two-day event was organized in CMH Peshawar to mark the International Nurses Day. The purpose of the event was to encourage excellence in nursing staff. On the occasion, glowing tributes were paid to the nursing staff. Source: Radio Pakistan

May 16, 2024

PTA Announces Unlicensed RLAN Operation (Wi-Fi 6E) in 6 GHz Band in Pakistan

The Pakistan Telecommunication Authority (PTA) announced 6 Gigahertz (GHz) spectrum band for unlicensed operation for RLAN in Pakistan. With unlocking of this band, Pakistan has become the 10th country in Asia Pacific to embrace 6 GHz for Wi-Fi. Currently, only 60 Countries worldwide have unlocked 6 GHZ (full or partial) for RLAN (Wi-Fi) services. This announcement was made in an event titled 'Unlocking Pakistan's Connectivity: Enablement of Next-Gen Wi-Fi in 6 GHz Band'. Speaking on the occasion, Chairman PTA Major General (R) Hafeez Ur Rehman, said that this development has positioned Pakistan as a regional frontrunner in embracing next-generation RLAN (Wi-Fi) technology, joining a select group of forward-thinking nations in Asia to unlock the transformative potential of Wi-Fi 6E. In the event, speakers from META, Dynamic Spectrum Alliance (DSA), Jazz, Nayatel and Huawei shed light on the benefits of embracing Wi-Fi 6E in Pakistan. It is pertinent to mention that, currently, Wi-Fi in Pakistan operates in two bands: 2.4 GHz and 5 GHz, with available bandwidths of 100 MHz and 150 MHz, respectively. However, these Industrial, Scientific and Medical (ISM) bands are accommodating multiple applications, including everyday technologies like microwave oven, bluetooth, and cordless phones, co-exist with Wi-Fi, resulting in congestion. WI FI 6E will overcome the congestion and latency issues. PTA, under the government's vision of 'Digital Pakistan,' aims to ignite a wave of digital innovation to empower businesses and bridge the digital divide by providing more reliable and high-speed internet access, ultimately fostering a more inclusive digital economy in Pakistan. Source: Pro Pakistani

May 16, 2024

NCERT Prepares Guidelines to Safeguard National Critical Information Infrastructure

The National Computer Emergency Response Team (NCERT) has released Critical Information Infrastructure (CII) Guidelines, which have been distributed to all federal ministries and departments. Sources told Propakistani that NCERT has also written to these ministries and divisions, urging them to identify critical infrastructure in line with the new guidelines. According to sources, Critical Information Infrastructure (CII) includes assets, networks, systems, processes, information, and functions essential to the nation. The incapacitation or destruction of these elements would significantly impact national security and the economic and social well-being of citizens. CIIs are characterized by essential interdependencies and critical information flows. Under the national cybersecurity policy, NCERT defines CII as any computer system or network vital for national security or the economic and social well-being of citizens. Federal ministries and divisions are tasked with identifying critical infrastructure base d on NCERT's guidelines. Public sector organizations will compile lists of such infrastructure and submit them to NCERT, which will then designate them as CII under CERT Rules 2023. According to CERT rules, the National CERT will recommend both public and private infrastructure for critical infrastructure status to the relevant authorities when necessary. The National CERT is responsible for developing grading criteria to classify public CIIs and will offer services according to these rankings. Additionally, the National CERT will coordinate and support private-sector CII organizations in handling security incidents. The CERT rules stipulate that the concerned ministry designate public or private infrastructure as critical, in line with the relevant clauses of the Prevention of Electronic Crimes Act (PECA) and the National Cyber Security Policy (NCSP). These designations will be reviewed annually. Any infrastructure can be declared CII based on its sensitivity or criticality and the potential impact of its compromise. The National CERT may recommend to the Ministry of IT and Telecommunication (MoITT) or the relevant ministry to designate public or private infrastructure as critical. A dedicated CII CERT will be established to develop grading criteria for public CII and manage them according to these rules and the National Cyber Security Policy. The CII CERT will also support private-sector CII organizations in handling security incidents. Until an independent CII CERT is established by MoITT or the concerned ministry, the National CERT will serve as the interim CII CERT. Source: Pro Pakistani