Lahore: Sona Centre, a leading agricultural input supply channel, has organized a 'Kissan Convention' at Faletti's Hotel, Lahore. Sona Centre serves as a sustainable balancing force, empowering small to medium scale farmers to adopt innovative farming practices and enhance crop yields.

According to Radio Pakistan, these centers facilitate doorstep delivery of agricultural inputs, offer crop insurance services, and assist farmers in accessing bank financing at lower mark-up rates. Around 244 stores have been made operational across Pakistan in a short span of one year. Such initiatives are a global phenomenon and with the support of the government and stakeholders, the aim is to ensure international standards of farming practices are adopted in Pakistan.

Secretary Agriculture Punjab Iftikhar Ali Sahoo attended the event as the chief guest. He commended Sona Centres for playing a pivotal role in serving farmers and contributing to the development of Pakistan's agriculture sector by ensuring timely availability of quality inputs and integrated support systems.

Chief Commercial Officer of FFC Muhammad Ali Janjua highlighted that a team of 300 agronomists is actively supporting farmers through modern agricultural guidance and AI-based digital advisory services.