Islamabad: Minister for Information and Broadcasting Attaullah Tarar has underscored the need to foster creativity and bring TikTok-driven politics and journalism under a clear ethical and regulatory framework. Addressing the oath-taking ceremony of the Pakistan Federal Union of Columnists and Creators in Islamabad today, he cautioned that without such measures society cannot move forward.

According to Radio Pakistan, the Minister highlighted that bizarre acts are often staged merely to secure maximum likes on digital platforms, while little attention is paid to the government's initiative of distributing one million laptops and other public welfare initiatives. He emphasized the need to promote creative content to help build awareness in a society facing multiple challenges.

He noted that Prime Minister Shehbaz Sharif has revived the health card scheme first introduced by former Prime Minister Nawaz Sharif in 2012, yet it receives little attention, while TikTok politics continues to draw the most likes. Stressing the need for a regulatory framework for social media, Attaullah Tarar said the time has come to "nip the evil in the bud."

He warned that absconders would be brought back to the country and creators crossing red lines would be held accountable under the law. Furthermore, he announced the handover of his Lahore camp office to the PFUC and invited senior journalist Sohail Warraich to inaugurate it.