Tag Archives: GfK

GfK ‘Human Relationship’ Model Reveals Connections that Drive Brand Success

NUREMBERG, Germany, October 18, 2012/PRNewswire –

GfK is helping marketers drive brand momentum and market success by using a ‘human relationship’ model that reveals consumers’ emotional and social connections with brands.  

GfK has developed a

Western Viewers Fall Behind in the Web-connected TV Revolution

NUREMBERG, Germany, August 31, 2012/PRNewswire/AsiaNet Pakistan –

People in markets such as China, Brazil and India better exploit the opportunities offered by web-connected television, compared to countries such as the UK, US and Germany. This …

Ad Impressions Must be Backed by Actual Visibility, Warns GfK

NUREMBURG, Germany, June 28, 2012/PRNewswire/AsiaNet Pakistan –

Leading research agency, GfK, today warned that relying on ad impressions alone could be giving a misleading impression of online campaign performance.

Impressions, click-through rates or even branding

ایڈ امپریشنز لازماً حقیقی ظہور کے ساتھ ہونا چاہئیں، جی ایف کے کا انتباہ

نیورمبرگ، جرمنی، 28 جون 2012ء/پی آرنیوزوائر–

معروف ریسرچ ایجنسی جے ایف کے نے آج خبردار کیا ہے کہ صرف ایڈ امپریشنز پر بھروسہ کرنا آن لائن کمپین کی کارکردگی کے حوالے سے گمراہ کن تاثر …